![]() Strong, bold and incredible – just like the D-O-Double-G. ![]() 19 Crimes allowed me to come up with the perfect blend for me. ![]() The wine is from Northern California’s Lodi region with a smoky taste. What was the development process like for Snoop Cali Red? Did you go to any vineyards and taste any of the liquids that went into the final blend? So when 19 Crimes reached out to me, it just made sense. When I partner with a brand, it first of all has to be something that I like, an everyday part of my life, and something that feels good to me. Is there anything about the brand and its founders that resonates with you and your philosophies? Snoop Dogg drinks a lot of wine now and says you are what you drink. Because it is always great conversation, peace and good food. The wine community is just about as good as the cannabis community. It just sounded expensive so we started drinking that kind of red wine and we fell in love with it because it made us feel some kind of way about ourselves.Įven the glass that you’re drinking it out of, the way that you hold the glass, your posture, your conversation … all of that comes with the feeling of drinking wine because it is all in one glass.Īre there any similarities there with cannabis? My homeboy Warren G popped some shit on us called Merlot. Was there someone in particular that got you into it? You want to go with whatever you are or wherever you’re at – and as I got older, I wanted to age like fine wine. Old Age, Gin & Juice, Hennessy, but once I started getting intellectually together, wine started to enhance my thinking and my thought process. Wine was foreign to me in my neighborhood, so I’ve probably been drinking wine for about 15 to 20 years. How long have you been a wine drinker? And how did you develop a taste for the liquid? Where have you been holed up for most of this lockdown period? The following has been edited for style and brevity: In an exclusive interview with CNN, Snoop confirms that he’s every bit as complex as the red blend that now bears his name. *(SOURCE: IRI Total US MULO, Calendar Year 2020 and Calendar Year ending 11.28.21, Dollar Sales).These days, Snoop's passing over the hooch in favor of fine wine. Though Snoop Cali Rosé won the most innovative wine award this year and Snoop Cali Red won for 2020, the Living Wine Labels core line also includes personalities like John Boyle O’Reilly, who on his 1867 transportation journey to Australia published poetry throughout and outwitted prison guards on arrival to escape to America, and Jane Castings, who was caught and convicted for receiving stolen goods of cheese and bacon that landed her seven years in Tasmania.Īs the newest AR experience requires only an internet connection, it’s easy enough to use on a whim, allowing the wine to speak for itself this year and undoubtedly serving the entertainment so desired from your guests. “AR gave us the unique opportunity to let these historic criminals-turned-colonists tell their own stories in a way that resonates with today’s consumer,” furthered Alterman. ![]() What better way to tell their authentic stories than hearing it through their voice?” said Alterman. “We had a brand that was already resonating with consumers because the stories of the people on our 19 Crimes labels were real and they were pioneers. This is how the concept of Living Wine Labels came about as there was already an intrigue behind the faces on the bottles. ![]()
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